fyf fest rebrand
I jumped at the opportunity to do a rebrand for my absolute favorite local music festival, the now defunct FYF Fest. Each year the festival's branding changed, which made me feel free to try something different.
It had been a while since I went mostly analog with a project at ArtCenter, so I started with some doodling and then kept doodling until the digital work became very minimal. At the time, I had also recently discovered how easy it was to do to make blue and red 3D images, so that got worked into the overall concept.